Each year, following Thanksgiving Day and beginning on November 27, the popular sales weekend sees many shoppers head to high street shops and online brands to find the best offers. Many deals have been released by retailers such as Amazon, Currys PC World, John Lewis, and Argos, with discounts planned before Cyber Monday. Yet, many individuals are unaware of the phenomenon's history and are ignorant about using the name before becoming connected to the pre-Christmas shopping craze.
What's Black Friday?
Black Friday is the most massive retail sales day in the United States, often viewed as the unofficial start of the holiday shopping season (the day after the Thanksgiving Day holiday on the last Thursday in November). Cyber Monday, the Monday after Black Friday, is a 24-hour online shopping phenomenon intended to encourage individuals to do their online shopping and is now seen as an extension of Black Friday sales.
How did Black Friday Start?
In reality, the word "Black Friday" was first associated with the financial crisis, not shopping for sales. In the expectation of an overall price increase, two Wall Street financiers, Jim Fisk and Jay Gould, together bought a large amount of US gold and were able to sell it for immense profits. On Friday, September 24, 1869, the US gold market collapsed in what became known as "Black Friday," and Fisk and Gould's actions left Wall Street barons bankrupt. The post-Thanksgiving era did not become synonymous with the name until later years.
Who coined Black Friday's name?
In the 1950s, police officers in Philadelphia were the first to connect Black Friday to the time after Thanksgiving. The day after Thanksgiving, vast numbers of visitors and shoppers arrived in the city for the Army-Navy football game, causing confusion, traffic jams, and shoplifting opportunities. To contain the carnage, police officers in the town were unable to take the day off and instead had to work long hours, using the word "Black Friday" to refer to it. Some of the city's merchants and boosters hated the negative connotations as the name spread across Philadelphia and unsuccessfully attempted to change it to 'Big Friday.'
After an advertisement was released in 1966 in The American Philatelist journal, Black Friday later became famous in print. The phrase was widely recognized in the nation by the late 1980s, and retailers quickly connected it to their post-Thanksgiving sales. Today, Black Friday is the most massive retail day of the year in the United States, where many retailers slash their prices on a variety of items to raise sales and officially kick off the festive season.
When did Black Friday come to the UK?
In 2010, online shopping giant Amazon bought the UK idea, promoting various consumer discounts and offers.
Supermarket Asda, owned by American retailer Walmart, subsequently conducted its own Black Friday sale in 2013, confusing as consumers physically battled over TVs and gadgets. As a result, Black Friday has expanded significantly across the UK, with more and more distributors opting to host sales events.
Despite some retailers opting not to publicly join the shopping craze, such as Ikea and Marks and Spencer, many retailers benefit from the rise in sales and have effectively improved their profits by participating.
A new high of 1,184 transactions per second between 1 pm and 2 pm was registered by Barclaycard on Black Friday 2019, up by about nine per cent from the previous year.
They also found that the value of transactions increased by 16.5 per cent compared to 2018, and the volume of transactions increased by 7.2 per cent overall during the sales event last year.
Many Black Friday shoppers have obtained their offers online in recent years, mainly due to the advent of the smartphone and services such as clicking and collecting, though footfall has decreased.
Black Friday, however, saw a rise in physical shoppers last year across UK high streets, retail parks, and shopping malls. In contrast to 2018, visits to shops rose by 3.3 per cent, according to Springboard.
When Are The Best Black Friday Deals?
Black Friday 2020 falls on November 27, but you can see Black Friday offers promoted for a week or more before the actual date, as in previous years. Online retailers are vying fiercely for your fingers and shopping eyes, so it has become part of the norm to jump the gun with early sales. Lingering pandemic-related fears about mixing in real stores with crowds of shoppers mean that online shopping will catch the highest percentage of holiday deal-seekers ever. The best offers will be on Black Friday, but do not hesitate if you see an enticing proposition for a product on your list. There is no certainty that specific goods will be maintained or even made available at the same prices on November 27.
Where are the best bargains for Black Friday?
Shein will help you find the best Black Friday 2020 offers. You can count on those same merchants trying to play even bigger this year, considering the usual product focus of online merchants and Black Friday stories. If you have a 4K TV on the list, for example, be sure to check out Walmart and Best Buy.
The go-to source for the best iPad offers continues to be Amazon. You'll find the best Black Friday rates for certain items in the online stores of manufacturers, such as Casper, for a new mattress. But it helps to know where the best prices for the products on your list are all year. A compiled list below will help you expect the best deals by category during Black Friday 2020. Finally, we're going to keep track of the biggest retailers and place the best offers for Black Friday right here, so check back regularly.
Home Appliance Sales
Dick's Sporting Goods
Advice for shoppers
Set a budget
If you don't put a spending limit for yourself, it can be straightforward to get carried away. It might still be beyond the store, even though everything is heavily discounted. Find out what you can afford and stick to saving.
Do your research
If you have a specific purchase in mind, do your research beforehand; be prepared to shop around to find the best deal. Have a number in mind that you can invest and look for comparison rates online.
Know your rights
The Consumer Rights Act states that products should be of satisfactory quality, fit for the intended job, and last for a reasonable period. This right is restricted to 30 days from the date you purchase your item.
In the lead up to Christmas, several retailers bring together offers where any time you shop, you are given coupons or discounts for the holiday season. You can then position further down the line for Christmas shopping. On top of regular points, you could well be offered loyalty bonuses if you start saving early enough.