Are you interested in clothing inspired by the styles of India and the East? This brand does exactly that promoting individuality and local artisan crafting industries to make their products, and we want to know your opinion of the company, its image and its clothing. Read through other reviews below to get a feel for the company.
The brand East started off as a small, independent London boutique, opening in 1994 hoping to design and sell women’s clothing and accessories inspired by Eastern styles and themes, with the vision of designing clothing that allows and encourages peope to be indivudal. Early collections were produced in Jaipur, India, and they have maintained a substantial connection to India, with the fairtrade, clothing retail company Fabindia, buying a controlling share of East in 2012. Fabindia promotes quality, hand-woven fabric, as well as nurturing links between India’s urban centres and the skilled craftmanship of the rural countryside (known as Bharat). This suited the ideals of East very well, and linked them with 80,000 crafts people and artisan talent.
Here is a behind the scenes look at the campaign for East’s 2016 Summer series, to give a sense of their clothing styles.
Services of East
East offers a full range of clothing and accessories for women, including dresses, knitwear, jackets, bags and jewellery, as well as styles inspired by India, such as the kaftans and Anohki. Alternatively, clothing is also divided into collections, often by the material used. These can be bought at one of their outlets East now has around the UK,or purchased online for which they provide delivery information. In line with their philosphy of individuality when wearing their clothing, they also offer style consultations for how to pick products that complement one another. Along with their clothing and accessories range, they also join with other brands and designers that align with their vision of bring a new twist to Eastern style, for example with their Abahna collection of bath products, inspired by East Asia culture, which is stocked in some of their outlets. These special edition products and other articles on new designs can be found in their Journal, on their website, or by signing up to their newsletter for new product launches, exclusive promotions and events
Complaints, Compliments and Tips for East
If you have purchased clothing or one of their other products from East, why not leave them a review to let them know what people think of their products, and so other customers can hear about their products. Did you get a sense of the quality material and skill that had gone into the crafting of the clothing? Do you think they are representing their Indian inspiration fairly, or is it merely a marketing ploy? Leave all your feedback for future customers of East.
What are customers saying about East? Read customer reviews about East for their range of clothing and accessories
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