Are you a fashion-orientated women who feels there is too little stylish clothing aimed at older women? Hope Fashion is driven by the desire to marry style and fashion with 40+ women, regardless of size or shape, making them feel beautifully confident once again. The company also emphasises the value of using UK manufacturers to make their clothing. Have a read of some reviews of this is piqued your interest, or read on to hear more about the company.
About Hope Fashion
Hope Fashion was founded by Nayna MacIntosh, who after working for year at clothing brands, including helping set up Asda’s George brand, decided there was not enough clothing available for older women. She realised that by the time women were middle-aged or older, the clothing aimed at them had lost all fashion or style, and that this needed correcting. This is why Nayna started a company with clothing aimed at 40+ women, and only uses women of that age in their modelling campaigns.
Hope's designs draw inspiration from the Coco Channel quote “Fashion is architecture: it is a matter of proportions”. Inspiring all of their clothing, the company uses the Hope Code, which is a stylistic guidance based on the first principles of the The Divine Proportion. The Divine Proportion is found in nature, science and art and represents the perfect balance of working in thirds, and never halves. Hope uses this principle of thirds to design all of its clothing and encourages it customers to dress using it, as it can make a person seem taller. They also source all of their clothing from UK weavers and manufacturers, bringing together some of the UKs best talent. The Kashmir, for example, is sources from a Welsh producer which has a Royal Warrant, showing the heritage and quality going into the clothing. The brand has grown steadily since launching and has been featured in The Times, Good Housekeeping, Daily Telegraph and Hello! Daily News.
Here is a look at the Hope Code, and the principle of thirds taken from nature and architecture, which helps women look taller and feel more confidently elegant
Services of Hope Fashion
Hope offers a wide range of clothing, which is divided into the categories of New In, Foundations (a collection of layering pieces to create flattering silhouettes), Dresses, Knitwear, Bottoms, Tops, Accessories, Outerwear and Sale.’ Hope has also launched an innovative shopping technique, with Hope at Home events, where groups of women and meet to try clothing together and with a Hope Stylist, or they customers can book a one to one styling session with a Hope Stylist.
Hope Fashion offer free UK delivery for any order over £150, as well as free UK returns and a free trouser alteration service. Nayna MacIntosh also publishes a news blog on the website which not only includes new released and trends in fashion, but interview members of staff or weavers, and highlights some of the inspiration for Hope’s clothing pieces.
Complaints, Compliments and Tips for Hope Fashion
Have you bought from Hope before? Perhaps you have attended of the styling sessions and got to meet one of the Hope Stylists? Have you felt the confidence-imbuing effect of Hope clothing, and the special impact of their Divine Proportion inspiration? Let us know all your feedback with a review, so customers can get a feel for Hope Fashion.
What have people's experiences been with Hope Fashion? Read and write reviews for their range of UK manufactured clothing aimed at 40+ women
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First time I had booked one Cashmere Blend Wrap, on Hope Fashion well delivery was absolutely on time.
Quality is really very good as shown in site.Price is also so so,may possible to keep some low, but alright, no issue for this time.