- 13 Jan 2022
- Reading time
- 5 minutes
There are many challenges that come with being a business owner. The biggest challenge for most people is understanding the importance of brand awareness. That’s because, without proper branding, no one will know who you are or what your company does. Choosing a company name can be difficult, but it's important to choose a name that will represent your company well and will be easy for customers to remember. Here are six things to keep in mind when choosing your company name.
Check that it's available
Before settling on a name for your company, make sure it's available. If you choose a name that isn't available, you may be forced to expend even more energy later on trying to get the original business owner to give up the name or pay him or her an exorbitant fee for its use. There are quite a few ways to check if your name is available for use. The easiest way is to Google (or use whatever your preferred internet browser is) "check company name in the UK” and click on the results. You then type in your name on the website you choose and the database will let you know if your name has been used, in addition to variations of it out there. You can also contact a service directly who will do the search and tell you if it has been trademarked by someone else.
Make it easy to spell and say
Your company name should be easily understood by both you and your customers. While your company name might make you stand out in a search engine, if people can't spell or pronounce it, it won't be very useful. Researching whether people can spell and accurately hear how your business name is pronounced before making a final decision will help prevent headaches later on (the spelling/pronunciation of the word "Yahoo" comes to mind) and ensure that people remember and find your business. Your company's name is often the first impression a customer has of your business, so in addition to making sure that people can spell it correctly, you'll want to make sure that the name you choose doesn't have any negative connotations your business would rather not be associated with. For example, if your business name contains a swear word or something that you don't want to be associated with the nature of your company, you might want to choose another one.
Keep it short and simple
You should definitely make sure that your new company name is short enough to be easily remembered and fits well on any logo designs you create. Keeping your company name short also helps ensure that it's easily readable from a business card or other stationery. It's helpful to have a variety of fonts and text sizes when you're trying to fit the name on one page, but this practice will show you if your company name can be read well in various mediums. Similarly, it's easier for customers to remember short names. Studies show that the brain finds it easier to remember four or five words than twenty, so keeping this in mind will help you choose a name that's both easily remembered and understood by your customers.
Hire a designer
If you're feeling stuck on choosing a company name, it might be helpful to hire someone with the skills and knowledge to help. A professional graphic designer or marketing agency can offer advice on what makes a good company name as well as come up with ideas for names if you need some inspiration. They may also research whether all your desired business names are available to use, given that they're more familiar with current company name availability than you are. Before settling on a business name for good, try testing it out by asking people what they think of when they hear your proposed company name. This way, if their first impression isn't the one you want them to have, you can choose another name before making that first impression on them.
Make it scalable and memorable
If you plan on expanding your business internationally, choosing a company name that can be easily pronounced and understood in other languages is important. If your company name contains difficult words or phrases, it can be even more helpful to hire a designer for this part of the process. They may suggest changing your name to make it more easily understood in other countries or languages. Once you've chosen a company name, make sure your potential customers remember it. This is especially helpful if the name incorporates some aspect of branding or means something in another language, or that is stylized to look different (as if it were written in another language). If people understand what your business is called and they like how it sounds, they will be more inclined to remember it and come back when they need a product or service like yours.
Take note of what your competitors are doing
Before settling on a business name, inspect your competitors closely. If you're a local business, you may want to consider what other businesses in your area are called in order to come up with a more original name. If you're not a local business, consider what companies in your industry have names similar to yours and what they did to come up with a name of their own. This way, the name you choose will be better suited for your particular business and will help you stand out from your competitors.
When starting a new business, you have to decide on what to call it. It's important that the name of your company is memorable and easy for customers - no matter where they are in the world to understand. The 6 things you should keep in mind when naming your company include keeping it short, using someone with design skills or getting help from an agency if needed, making sure it's scalable so that expanding internationally doesn't cause too many problems, finding out how your competitors came up with their business names before settling on one yourself, and taking note of any similarities between other companies within your own industry.