It is general knowledge that the internet is the new market place. For this reason, efforts to market and brand products have moved from the physical world to the e-commerce platform. Marketing automation refers to the software that allows you to automate activities and operationalize communications to manage the repetitive and time-consuming tasks. While email is the most common form of automated marketing platform, other platforms that can be used include social media, lead generation, management activities and landing pages: all can be automated to varying degrees. Also, by automatically sending triggered emails to those who left un-purchased items in their cart, marketers can help reduce cart abandonment rates. Marketing automation can help determine how long after a customer logs out to send reminder emails, and even help generate the most compelling subject lines to ensure the emails are opened. With the historical data stored by automation tools, optimization of email open rates can be achieved, whether by ensuring that an email is populated with the right content and sent at just the right time or through subject line optimization. But the most compelling feature that works to the advantage of marketing automation is the personalization component that tailors the marketing content to individual customer’s buying preferences and /or previous browsing history. With the right automation in place, you can analyze consumer purchase data while simultaneously sending out up-sell emails that are far more likely to drive sales. Mailigen is a company that offers marketing automation services to the public. You should read honest reviews of Mailigen from existing customers before you try their services.
About Mailigen Mailigen is an email automation platform that asserts to offer flexible solutions for small to medium-sized businesses. Mailigen claims to be a cost-effective solution for any company seeking to increase its revenue with email marketing through innovative features like Drag'n'Drop editor, Subject line advisor and Integrated surveys. Headquartered in New York, USA, the company was founded in 2009.
Products and Services of Mailgen There are different platforms through which Mailigen assert to provide a solution to its clients’ needs. They offer the Email Marketing Platform, Email Automation Platform, SMS Marketing, Online Surveys, List Management, Integrations and API. Their Content Hub is a resource centre for Whitepapers, How to Guides and Support Knowledge Base. They also have a blog to provide information and updates to their customers and readership.
Compliments, complaints and tips for Mailigen Have you used any of the service platforms offered by Mailigen in the past? If yes, then you are in the best position to tell others about them. Did you find their platforms satisfactory? Were there noticeable impacts to your business as a result of their services? Please leave a review of your experiences here. Your honest opinions will go a long way in providing the feedback needed by the company to improve upon their service delivery. We’d love to hear from you soon!
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