Top Reasons Why Your Brand Name is of Paramount Importance

Top Reasons Why Your Brand Name is of Paramount Importance

If someone asks you to name several brands, what are the first names that come to your mind? Surely, you instantly remember Apple, Microsoft, Facebook, and Nike. Why do you remember them? Not only because these are brands with successful reputations, but also because their brand names are simple and concise.

The secret of the success of many popular companies lies precisely in their brand names. Many businesses, in the process of coming up with a name, do it out of random. They choose complex and incomprehensible names that may make sense to a small number of people.

However, as practice shows, a lot of things depend on the name of the company. If you do not pay enough attention to the name of your business, then in the future your brand may suffer greatly from this.

We will tell you about how the name of the company affects success.

Top reasons

Image of the global purpose of your company

Even if your brand name has only one word, it can make a huge difference. Depending on what meaning you put in the name, your customers and buyers will be able to clearly understand the global goals of your business.

For example, let's take one of the best manufacturers of sportswear, known throughout the world. We're talking about Nike. If you plunge into what meaning the founders of the company put in the name, then a lot falls into place.

The brand name reflects the concept of victory. Thus, everyone who is a buyer of Nike sneakers or their sportswear has the goal of becoming a winner. All the company's products carry exactly this meaning and motivate customers to be winners in everything.

Based on what meaning you put in the name, it will be much easier for you to build a marketing strategy. It will help you to develop a slogan and company motto. Just like Nike did. The three words “Just do it” are of great importance, both for the company and for customers.

Standing out from the crowd

Today there are myriads of different businesses, both small and large. Each of them is trying to stand out in some way. Many focus on high-quality goods, impeccable customer service, fast delivery, and so on.

However, the first thing that helps you stand out from the crowd is the name of your business. The naming stage will determine whether your ship will sink or prosper in the future.

If you want to come up with something catchy and memorable, then here's what you should focus on:

  • Come up with something short and easy to remember. Your name should not be a puzzle for your customers. Given that now all people learn information from the Internet, you should make it easier for them to find your business online;
  • Your name should not limit your business. You should always have room to grow. Initially, you may want to sell books, and as you grow, you may want to become a huge marketplace where buyers can find everything they need for life, as Amazon did;
  • Make sure no one else is using your name. You don't want your company to be confused with another with an identical or similar name to yours;
  • Use the .com domain. While there are many extensions you can use, this extension is the one that is more recognizable and memorable.

Talent acquisition

The name you choose and the way you build your marketing strategies affect your success not only among your clients but also among professionals who may want to work for you.

If we are talking about Google or Facebook, for example, then they are desirable places for professionals around the world. First, thanks to their brand names. Secondly, thanks to how they were able to advertise themselves.

Surely, everyone knows what conditions these companies create for employees. Everyone knows about flexible hours, free meals, high rewards, on-site child care, and many other perks. Thus, these companies have no problem finding talent because a huge number of specialists want to work for them.


In the first stages, when you choose a brand name, you should put in your best efforts and arrange effective brainstorming. As the saying goes: " As you name the boat, so shall it float." This proverb is true in every way. Your name will influence the number of sales, the attraction of talent, as well as recognition.

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