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Reviews The Edinburgh Woollen Mill | EWM

Are you looking for iconic British clothing? Edinburgh Woollen Mill may be the clothing shop for you. It has become a staple British high street clothing store using high-quality materials, such as cashmere and tweed, as well as an exclusive range of home wares. The company prides itself on delivering good quality and value for money with their products, but what do its customers think? Read the comments below to see what people think, or leave one yourself for future customers.

About Edinburgh Woollen Mill
Edinburgh Woollen Mill was founded in 1946 by Drew Stevenson as a yarn dying company, before turning to clothing retail in 1970 when it opened its first store in Edinburgh. Philip Day, the Dubai-based billionaire, took over management of the ailing company in 2002, and is now the sole owner. Since then it has not only increased its UK-wide fleet of EWM stores to 265, but also acquired several external brands. The clothing side of these include Jane Norman, a female clothing retailer with 78 stores and international attention, Proquip, the Ryder Cup European Tour sponsor that specialises in waterproof clothing, and Peacocks, a fashion retail chain. Outside of this they also own Ponden Home, a home furnishing store with 91 outlets. The EWM stores themselves stock a wide range of clothing, from jackets to knitwear to footwear, often divided between exclusive brands such as​ James Pringle, The Cashmere Shop, The Golf Company and Harris Tweed. The recent resurgence of Harris Tweed and other woollen based clothing, means that although the company's customer base in 45+, it advertises its clothing as having 'ageless style'.

Here is a look at Tweed, a traditional fabric EWM always stock

Edinburgh Woollen Mill Services
High street stores offer a range of clothing, jackets and other outdoor wares for men & women, and emphasise a knowledgeable retail experience. The company also owns 88 tourist and visitor shops, largely in Scotland, which benefit from selling location-based cultural products and gift items to a reliable stream of tourists drawn to the area for its cultural significance. The company also provide its range of products and brands to local, independent stores looking to capitalise on the cultural weight of EWM’s brands. Since 2008 they have also had an online retail platform, allowing customers to peruse their wide range of available products electronically. 

Complaints, Compliments and Tips for Edinburgh Woollen Mill
If you have visited a EWM store or used the online store, you might be able to provide some feedback for future customers and the company itself. The involvement of the company in a lot of productive development, particularly using high-quality materials, is what they point to as a guarantee of their product's value for the price. Have you found their products up to standard in quality and comfort? Do you think the outlets provide a wide enough range of products? The company also asserts the strength of its staff’s expertise about the clothing they stock. Did your time in their store reflect this? Perhaps you have specific complaint or praise for an individual store you have visited? Let us know your opinions and experience with a comment so others can decided if they think Edinburgh Woollen Mill is the store they are looking for.

What do customers think about Edinburgh Woollen Mill's products? Read and write customer reviews based on their range of clothing and homewares