Alfa Travel49 reviews

88% Would buy here again

This score is based on 49 genuine reviews submitted via BritainReviews since 2017.


Featured Reviews

Most relevant positive review

  2025-11-30
The £50 that sealed it

Packed my little bingo win (£50) and used it as a deposit — bit daft, but that made booking next year's Isle of Wight trip feel proper. Came back from a week in Torquay and... Read onBy: Steve

Most relevant negative review

  2025-11-23
Not the little break we hoped

Imagine turning up with sandwiches and a tin of optimism, only to be told minutes later that the coach won't take you because you're registered blind — that's wha... Read onBy: David

Review with most votes

  2017-08-03
Great experience with them. be

Alfa is quite reputation oriented travel company around, I get that word but just believed when myself experienced. Truely recommend. Nothing else to say. They are just perfec... Read onBy: Harry Stien



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    The £50 that sealed it

    Packed my little bingo win (£50) and used it as a deposit — bit daft, but that made booking next year's Isle of Wight trip feel proper. Came back from a week in Torquay and what I remember most isn't the sea view but the way the staff delivered everything. Shannon in the dining room was consistently cheerful, and the meals were decent portions, nothing stingy. Excursions were sorted and enjoyable, though we didn't have our usual Alfa coach and driver for the whole stay which was annoying at first. Andy from Redwoods Travel, however, was really helpful and polite, tried to sort things (well, as best he could). I've had muddled service elsewhere, so this felt well handled. Already booked next August for our joint birthdays — a nice, human touch.


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    Regina was a solid, unfussy stay

    full English available plus a few lighter options, and evening meals cycle through a three-course set that usually hits the spot. Staff are courteous rather than theatrical; one waitress called Ina stood out, reception and bar were friendly, and the driver Tom made the trip easier. If you want comfort over flash, it’s a reasonable, repeatable choice.


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    Not bad, just not brilliant

    Woke up thinking I’d booked something smarter, honestly. The Cumberland feels a bit dated — tiny, dim rooms and a carpet with a few stains I noticed. The bathroom was very old-fashioned, if that makes sense. Food and drink were decent; some nights they served nice meals, but towards the end service slowed badly — nearly half an hour between my main and dessert one evening, and I had to ask twice for butter and mayo. Breakfast missed toast twice until I reminded them. Staff were genuinely lovely, reception especially, and the evening entertainment was fun (bingo was too short). You could hear the singer from downstairs and it’s a fair trek to shops, cafes and the beach. I’ve had worse coach-trip hotels, but this wasn’t my favourite. A bit annoyed at first, I left feeling oddly satisfied because of the staff.


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    Not the little break we hoped for

    Imagine turning up with sandwiches and a tin of optimism, only to be told minutes later that the coach won't take you because you're registered blind — that's what happened to my sister and her partner. They booked back in May, everyone knew about the registered blindness, and they'd travelled fine before. We got a phone call from the operator saying the holiday was cancelled; the driver apparently refused. It felt like being sent home in the rain. My sister, who's still recovering from cancer, had been really looking forward to it and was absolutely gutted — proper heartache, you know. The booking itself went smoothly months ago, but the actual delivery and the way customer service handled it was shoddy and clumsy, left us with no real explanation or decent apology. If you can, check who'll be driving and ask them directly; don't assume bookings are safe. It’s sad and a little ridiculous — could have been handled so much better.


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    Old grand outside, tricky inside

    some nights the options were limited and a couple of meals were borderline inedible, so we ate out twice which was nicer. The dining room looked smart, white linen and decent cutlery, but service felt a bit haphazard, like they don't often host large coach parties. The bedrooms themselves were pleasant, newly decorated and the showers modern, but small issues remain — no grab rails and the shower mat was grubby. Also not enough drawer space for a longer stay.
    Trips ran smoothly, Blenheim was a highlight. One excursion stop — a luxury shopping village — was really unsuitable for our coachload of older folk; it felt aimed at people with very deep pockets. Overall: not perfect, a mixed bag. It works and I did get the rest I needed, but if you have mobility issues or expect polished coach-party service, temper your expectations.


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    Pavement politics and a cracking view

    seats double-booked twice within an hour, us being shuffled from 39/40 to 43/44 and back to somewhere near the loo at one point. I mean, I’ve been doing about five holidays a year for what feels like forever and I’ve never had that sort of musical chairs on a coach. It was mildly annoying, a bit farcical, and honestly I kept laughing to stop myself getting cross. Once on the road things calmed and we were actually excited — I use holidays like a proper reset from work and the daily grind, a week to read, eat too much and walk on shingle until my knees complain.


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    Holaday

    We went on 5 day holaday trip stayed in banbury nr town center but not much to see in banbury hotel whely hotel was very dark in the recpiton part nice drom outside
    Nice resternt nice breakfast buffet help your self was good but evening dinner was small porshons and not very nice not much to choose from !
    Bed room was nice but not maany draws
    No enterement !
    Trips out where good butrip to bouitc lucrady villige not ideil for most of pepole on coach


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    Holiday at Bayshore Hotel

    I had an amazing time at Bayshore Hotel. The journey from the coach to the hotel went really well, no problems at all. The hotel staff were brilliant - they were so attentive, warm, and ready to assist with anything. The food served at the hotel was delicious, I loved every meal. The rooms were tidy and the beds were comfy, so I had a wonderful night's sleep during my whole stay.


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    All-inclusive travel package

    From the moment I was picked up to the moment I was dropped off, my whole travel experience was smooth and stress-free. The all-inclusive package covered everything, from transport and accommodation to trips and even looking after my luggage. It was a weight off my mind to not have to think about driving or finding parking, and instead, I could just chill out and enjoy the journey. The trips were well-organised and really gave me a good understanding of the places we visited. The accommodation was cosy and the staff were friendly and well-informed. In general, it was an amazing travel experience that I would definitely recommend to anyone who wants a hassle-free holiday.


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    Travel tour experience

    My recent travel tour was actually really good. The tour guide gave us loads of interesting info about the places we went to, so it was both fun and educational. The hotel we stayed in was nice and the food was tasty. Only thing was, we got a bit lost when the tour guide stopped at a garden center before we got to where we were meant to be going.


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    Short holiday at a wonderful hotel

    I recently had a short holiday at an amazing hotel and it was such a lovely experience. The staff were so friendly and helpful, which really made my stay even better. The rooms and public areas were clean and well-kept, creating a really cosy atmosphere. The menu had a good variety and the food was tasty, hot, and served quickly. I especially loved going on the river and harbour cruises in the beautiful resort town of Exmouth. Overall, I thought it was really good value for money and I would definitely think about booking another holiday there in the future.


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    Tenby trip

    I recently had a fantastic trip to Tenby with my family. We spent five days at a wonderful hotel overlooking the sea. The weather was quite pleasant, and we thoroughly enjoyed exploring the area. The coach that picked us up was really comfortable, and the driver was incredibly friendly. The hotel staff were also very welcoming and made our stay even more enjoyable. I'm already looking forward to going back for a longer visit next time!


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    Bognor hotel stay

    My time at the hotel in Bognor was alright. The room was always clean, which was good, but I was a bit let down that there wasn't a towel radiator or a way to dry wet towels. Instead, I had to ask for new ones each day. The bed's mattress was a bit dodgy, felt like I was slipping off the edge at times. Thankfully, there was a big car park, but it would've been useful to know if it was just for hotel guests with cars. I also wish they gave more info on whether guests could join coach trips and if that would cost extra.


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    Holiday experience at a Scottish Castle

    During my recent holiday at a Scottish castle, everything was organised very well and I had a great time. The hotel staff were really friendly, respectful, and polite, which made me feel right at home. The coach we travelled in was comfy, and the driver, Brian, was a nice bloke who helped make the journey smooth and pleasant. Waverley Castle's location was absolutely breathtaking, set in a stunning environment that really added to the whole experience. The hotel staff were efficient, helpful, and always had a smile, making sure all my needs were taken care of during my stay.

    The cleanliness at the hotel was up to scratch, but some of the main courses for dinner didn't quite hit the mark for me - there wasn't much fish in the fish pie and the mash seemed to be instant or frozen. I also found it strange that I had to order my salad the day before. But there were still plenty of options and the starters were tasty. The excursions organised during my holiday were a lot of fun and made the whole experience even better.


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    Coaches, hotels, food, staff

    The coaches at this travel company are really modern and comfortable! I really like how they have local pick-up points, it's so convenient. The drivers are really friendly as well. I've heard that some of the hotels are getting renovated, and they look amazing now. The staff are all really friendly and the food is delicious.


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    Coach holiday to Porthcawl

    My recent coach holiday to the seaside was absolutely lovely, from the moment we set off to the very end. The feeder coach arrived promptly and the staff were helpful with our bags, making getting on the coach a breeze. Our driver was really friendly and thoughtful, making sure we were all well looked after. Our holiday in Porthcawl was fantastic and I could tell the staff had gone the extra mile to make sure everyone had a great time.


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    Comfortable bus, friendly driver, welcoming hotel

    The whole trip was just brilliant from beginning to end. The bus was really comfy and looked after well, which made the journey really nice. Our driver, Robert, was so chatty and made us feel relaxed the whole way. The hotel we stayed at was really friendly, and the food they served was tasty, hot, and fresh. Overall, it was a great experience that went above and beyond what we expected. We'll definitely use this company again in the future.


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    New Beach Hotel, Great Yarmouth & Broads Cruise

    My stay at the New Beach Hotel in Great Yarmouth was absolutely amazing. Our journey started on the Delta Coach with our lovely driver Michael, who was really friendly. The hotel rooms were so clean and welcoming, it was all really well-organised and just lovely. I met some really nice people on the coach and we quickly became friends. The hotel staff were all very friendly, the waiters and waitresses were really helpful and the food was delicious. I had a great time at the entertainment and bingo nights. The trips to the Paddle Steamer, Cromer, and Norwich were really enjoyable and added to the whole experience. Overall, it was a wonderful holiday with good weather and I thoroughly enjoyed myself.


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    5-day trip review

    I just got back from this fantastic 5-day trip with a travel company. It was amazing! Everything went really well, the transfers went smoothly, and the coach was pretty good. It could have been a bit more comfortable, but the driver was really friendly. The hotel was decent, but the views and location were stunning! I had such a fantastic time that I'm already considering booking another trip with them. This was my first time travelling solo with this company, and I highly recommend it! So cool!


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    Holiday experience feedback

    I really loved my holiday experience, it was so much better than I expected. The days out were great, everything was well-planned and we had lots of fun things to do. The transport from place to place was smooth and hassle-free. The hotel was fantastic – the service was top-notch with staff who really cared, the food selection was varied and delicious, and there were some really fun evening activities to enjoy. I had such a good time that I would definitely do it all over again.




About Alfa Travel

Desperate to escape the rain and see… more rain? Alfa Travel organises holidays to British seaside resorts. But are these only fun when the weather is nice? And how affordable are their holidays? How do you know that you are not sacrificing comfort and important facilities for a price reduction? Can you trust Alfa Travel with your holiday? Considering Alfa Travel organizes coach holidays, how comfortable are their coaches? And how well-trained are the coach drivers? Are the hotels of good quality and in good locations? All of these issues can make or break your holiday. Finding out the right answers is therefore essential. Separate fact from fiction and read reviews of people who have travelled with Alfa Travel!

About Alfa Travel

What is relatively unique about Alfa Travel is that it is an employee-owned company. It was one of the fifty largest employee-owned companies in 2016. This could make Alfa Travel’s staff even more committed to providing the best possible service. 

Alfa Travel is one of the largest coach tour operators in the United Kingdom and is part of the Alfa Leisureplex Group. A sister company of Alfa Travel, Leisureplex Hotels, owns 21 hotels in the UK. Another sister company, Alfa Coaches Limited, owns a fleet of coaches.

What does Alfa Travel have to offer? 

There are many different places you can visit with Alfa Travel. Wanting to go to the South West? You can go to resorts in Exmouth, Ilfracombe, Newquay, Sidmouth, Torquay and Weston-Super-Mare. Hotels in the South and South East can be found in Bognor Regis, Bournemouth, Eastbourne, Folkestone, Gillingham, Hayling Island, the Sandown and Shanklin Isles of Wright, Southend-On-Sea and Weymouth.

Cromer, Great Yarmouth and Skegness could be your holiday destinations on the East Coast and Bingley (West Yorks), Newcastle and Scarborough in the North East. In the North West, you could travel to Blackpool, Grange Over Sands, Isle of Man, Lytham St Annes and Southport.

In Central England, Grantham, Kidderminster, Ross On Wye and Sheffield may be great places to visit. If you are interested in discovering Wales, you may want to go to Carmarthen, Criccieth, Llandrindod Wells, Llandudno, Porthcawl or Tenby.

Alfa Travel also has many locations in Scotland: Aberfoyle, Bannockburn, Dunoon, Fort William, Prestwick, Stirling and Strathpeffer. Dundalk (Co Louth), Ennis (Co Clare) and Letterkenny (Co Donegal) are possible locations in Ireland.

Lastly, if you want to leave the country for the holidays to explore Europe, you can go to Assmanshaussen (Germany’s Rhine Valley), Braunlage (Germany), Flanders or Ostend (Belgium), Paris and St. Anton (Austrian Tyrol). 
 
You can also go on a cruise with Alfa Travel’s Alfa River Cruise programme. If you like driving yourself, you can go to many of the resorts in your car. Otherwise, you can use Alfa Travel's coaches that have reclining seats, air-conditioning, toilet facilities and comfort stops.


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How can I reach Alfa Travel's customer service?

You can consult the FAQ-page on Alfa Travel’s website, or call Alfa Travel’s customer service. For information regarding reservations, call 01257 248000 or e-mail sales@alfatravel.co.uk. If you want to make a group booking (more than 21 passengers), call 01257 248007 or send a message to groups@alfatravel.co.uk. You can reach the travel department by calling 01257 248002 or e-mailing care@alfatravel.co.uk.

Alfa Travel’s customer care is available during all the days of the week and bank holidays. 

Have you travelled with Alfa Travel?

Tell us about your experience by leaving a review! What is it like to travel with Alfa Travel? Your review will provide valuable insight into Alfa Travel's performance and their customer's satisfaction.


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    Contact Information

    Euxton Lane, Euxton

    PR7 6AF Chorley

    United Kingdom

    📧 reservations@alfatravel.co.uk

    ☎ 01257 248000

    🌐 www.alfatravel.co.uk



    Categories Alfa Travel

    Holidays and Trips | Group Holidays Reviews & Experiences


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