Fragrance Direct34 reviews

79% Would buy here again

This score is based on 34 genuine reviews submitted via BritainReviews since 2017.


Featured Reviews

Most relevant positive review

  2026-06-10
Not what I expected, but pleas

I almost didn't order — had read a few worrying reviews and I usually get burned by dodgy shops, so I was sceptical. The delivery was slower than I'd like and I chased... Read onBy: M. Robertson

Most relevant negative review

  2026-04-19
Refund showed up eventually

I realised I was finally content the day the refund landed — after weeks of chasing and getting the same templated replies. Two orders placed on 2 November never turned up, and ... Read onBy: Sebastian

Review with most votes

  2017-08-06
Highly recommended

I highly recommended the website to everyone, it's the best in everything related to fragrance and cosmetic product Read onBy: Diana



Reviews (34)

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    Would buy here again
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    Perfumes, presents

    I really enjoy shopping for perfumes and gifts at this store. The prices are great and they have a really good selection. However, I've been having some trouble with the payment process on their website. I've tried a few times to pay for my order, but I keep getting an error message saying my info is wrong. It's annoying and I've had to cancel my order two times now. I think they should make the website more user-friendly for UK customers, especially when it comes to payment options. It would be helpful if they had a feature to save payment details for quicker checkout.


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    Fragrance order

    I recently ordered a fragrance from Fragrance Direct and I have to say, I was really impressed with how smooth the whole process was. I placed my order on a Sunday and my goodies arrived just two days later on Tuesday. I got updates every day via email with the tracking details, which was great as it kept me in the loop about where my delivery was at. It was also handy that my delivery came through Royal Mail because it meant I could redirect it to a pick-up spot if necessary. All in all, I had a really good experience with Fragrance Direct and I'll definitely be shopping with them again.


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    Fragrance purchase

    I have to say, it's not easy to find a company that sells genuine perfumes, it's like searching for a needle in a haystack. But guess what? Fragrance Direct is the real deal. I've been shopping with them for years now, and every time I place an order, I am never let down. Their prices are great, they have a fantastic range of fragrances, and my orders always arrive quickly and well-packaged. If you love perfumes like I do, I really suggest you give Fragrance Direct a go. They're the best in the business.


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    Fragrance purchase

    I bought a fragrance from this online shop not too long ago and I've got to say, I'm really chuffed with it. The smell is gorgeous and it sticks around for ages, plus I've had loads of people telling me how nice it is when I wear it. The website was dead easy to use, so ordering was a breeze. The package arrived safe and sound, and it came quicker than I thought it would. All in all, I'm well pleased with what I bought and I'd definitely suggest this shop to anyone after a top-notch perfume.


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    Decadence perfume

    I was over the moon to come across my beloved Decadence perfume by Marc Jacobs on Fragrance Direct at such a fantastic price! It had been discontinued, so spotting it on this website was a real win for me. The process of ordering was a breeze, and I found it very user-friendly, which added to the pleasure of the whole experience. The service was excellent, with speedy responses to any questions I had. The prices were really competitive and affordable, especially for such a hard-to-find item. When it came to delivery, my order arrived swiftly and in perfect condition. In short, my shopping experience on Fragrance Direct was absolutely brilliant, and I will definitely be returning for more goodies in the future.


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    Perfumes on sale

    I was absolutely thrilled to discover that my favourite perfumes were on sale for a really great price! They arrived so quickly with next-day delivery and they smell absolutely fantastic. I will definitely continue to make purchases from this store in the future.


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    Perfume from Fragrance Direct

    I was really let down by my recent purchase from Fragrance Direct. I got three perfumes on the 14th of May, but my package only came with two. I got in touch with customer service, and they said the missing perfume was out of stock. They said sorry and everything, but I was still not happy with how it all went. It's been 18 days now, and I still haven't got the missing perfume or any updates about it. The customer service person was nice when I asked for a refund, but the lack of communication and slow response to the problem have put me off shopping with Fragrance Direct again.


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    Perfume purchase

    The price was so good, and my order came really quickly. I bought two perfumes and they threw in a free travel-sized one as a nice bonus. Their service was quick and spot on, so I’ll definitely be back for more shopping. Thanks for getting it to me so fast! 😊


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    Perfume purchase

    I bought a perfume from this website recently, and I have to say, I was really impressed with the whole thing. The ordering process went really smoothly and my order arrived in just a few days. The only thing was that I noticed some of the scents weren't available in 100ml bottles, which was a shame as I like bigger sizes. Nevertheless, the prices were great, and I managed to snag a good deal on a 50ml bottle. All in all, I had a good experience with Fragrance Direct and I'd definitely think about buying from them again.


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    Perfume and body spray purchased

    The prices here are always the best, that's why I always come back. There's a great variety to choose from, so I always manage to find what I need. The delivery is super fast and reliable, which is really handy when you're shopping online. I would definitely recommend this place for all your fragrance needs!


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    Perfume

    Thank you so much for getting back to me quickly about my order. The perfume showed up right on time, which was great. Ordering was really easy and Fragrance Direct kept me updated perfectly. I felt well-informed the whole way through, which definitely boosted my confidence in buying from them. All in all, my time with Fragrance Direct was really positive and I wouldn't hesitate to shop with them again.


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    Cheaper perfume found online

    So, I was browsing online for a perfume I’d seen before, and I managed to find it much cheaper on this site! It was definitely authentic, not some knock-off. Plus, they kept me informed about when the delivery was coming, which was really impressive. I’ll definitely be shopping here again!


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    Order process straightforward

    The website was really easy to use and ordering was a piece of cake. But if I had my way, I would have chosen a one-off payment instead of monthly payments. The delivery arrived right on time and the package was looked after well.


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    Highly recommended

    I highly recommended the website to everyone, it's the best in everything related to fragrance and cosmetic product




About Fragrance Direct

Fragrance Direct is a leading online retailer offering a wide range of branded fragrances, cosmetics, haircare, and skincare products for men, women, and children. Established in October 1999, the company has grown rapidly and introduced its 5th generation website in June 2014 to provide an expanded range of products and services. Fragrance Direct's mission is to offer affordable luxury products and exceptional customer service through their online platform. They prioritize customer satisfaction by making online shopping quick, easy, and convenient. With a focus on keeping prices low and delivering products directly to customers, Fragrance Direct has become a go-to choice for purchasing fragrances and cosmetics online. Customers can contact Fragrance Direct through various channels and benefit from international delivery services. Share your feedback with Fragrance Direct to help them serve you better.


Details

Contact Information

Garrison House, Byrons Lane

SK11 7JW Macclesfield

United Kingdom

📧 help@fragrancedirect.co.uk

☎ 01625 443143

🌐 www.fragrancedirect.co.uk



Categories Fragrance Direct

Online shopping | Cosmetics & Personal Care Reviews & Experiences | General | Gift Shops Reviews & Experiences | Electronics Reviews & Experiences


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Last update: June 2026


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